Las Vegas was once again the beating heart of the broadcast world last week, as the National Association of Broadcasters (NAB) Show 2025 drew in the best minds, tech, and talent in media production. Among the head-turning reveals and cutting-edge debuts, one name dominated the conversation: AGITO Gen 2.
Since its debut in 2018, AGITO has steadily carved out a name for itself as a modular camera movement platform with serious credentials. But this year, Motion Impossible’s next-generation system didn’t just impress – it electrified. The AGITO Gen 2 made its first major public appearance, and by all accounts, it’s more than just an upgrade. It’s a signal of where high-end, live motion control is headed.
For those unfamiliar, AGITO is a remote-controlled modular dolly system capable of delivering fluid, precise camera movement across a range of surfaces and settings. With its second-generation release, the platform doubles down on the demands of live broadcast – an area where perfection isn’t optional.
You only get one shot when broadcasting live, and the stakes don’t get higher than the Super Bowl Halftime Show. In 2025, with 133.5 million viewers tuned in and just 15 minutes to deliver perfection, producers turned to AGITO Gen 2. It’s the kind of proving ground where tech either shines or shatters.
“Gen 1 changed the game – but Gen 2 takes it even further,” said Alfeo Dixon, AGITO Pilot, Steadicam & Camera Operator at Undercurrent Labs. “I was genuinely impressed by how much of a leap it is. Even at slow speeds, the control feels sharper, more responsive and far more accurate – and the tighter turning circle makes a big difference.”
Built for live performance, Gen 2 boasts enhanced motor control, silent steering, and the kind of ethernet-enabled connectivity that speaks to the evolving demands of IP-based workflows. It also brings a brand-new Core and Master Controller to the table, offering increased intelligence, better alignment for multi-camera environments, and rugged durability that’s more than just spec-sheet deep.
But this year’s NAB wasn’t just about product. It was about people. The AGITO booth – split across the Fujifilm and LEMO stands – played host to what can only be described as a movement in motion. At one point, over 20 AGITO operators and owners gathered in a single room. For the Motion Impossible team, it was a surreal – and proud – moment.
What sets AGITO apart isn’t just the tech, but the ecosystem it’s building. Gen 2 isn’t just about smoother motion or smarter controls – it’s about accessibility and opportunity. The platform is unlocking new roles, training pathways, and professional routes across the global broadcast industry.
From TV studios to major live events, AGITO is no longer a niche tool for specialists. It’s becoming essential kit – not only enhancing production value but democratizing what was once the domain of big-budget rigs.
What really stood out this year was how experienced operators responded to Gen 2. These are people who’ve pushed the limits of Gen 1 on everything from music videos to multi-cam sports coverage. Their feedback? Overwhelmingly enthusiastic. Ideas flowed. Possibilities multiplied.
And that’s the story behind the story: AGITO isn’t just evolving. It’s elevating everyone with it.
As the dust settles on another unforgettable NAB, one thing is clear: the AGITO community isn’t just growing – it’s thriving. And with Gen 2 now officially rolling out, that momentum shows no sign of slowing down.
For those who want to dive deeper, test drive the new kit, or join the growing wave of AGITO professionals, the message is simple: this is only the beginning.
AGITO Gen 2: Built for live. And built for what’s next.
